{"id":15322,"date":"2026-07-05T12:00:19","date_gmt":"2026-07-05T05:00:19","guid":{"rendered":"https:\/\/development.bwfbadminton.com\/?p=15322"},"modified":"2026-07-03T20:10:31","modified_gmt":"2026-07-03T13:10:31","slug":"world-badminton-day-building-confidence-through-shuttle-time","status":"publish","type":"post","link":"https:\/\/development.bwfbadminton.com\/fr\/whats-new\/world-badminton-day-building-confidence-through-shuttle-time","title":{"rendered":"World Badminton Day: Building Confidence Through Shuttle Time"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">For many children, badminton begins with a simple introduction to the sport\u00a0&#8211;\u00a0a chance to pick up a racket, learn something new and enjoy being active with others.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That was the focus of a recent\u00a0BWF\u00a0<\/span><a href=\"https:\/\/shuttletime.bwfbadminton.com\/\"><span data-contrast=\"none\">Shuttle Time<\/span><\/a><span data-contrast=\"auto\">\u00a0activity\u00a0at\u00a0Tunku\u00a0Abdul Rahman University of Management and Technology (TARUMT) in Malaysia, where 71 children took part in a day of learning,\u00a0participation\u00a0and fun\u00a0on 27 June 2026,\u00a0ahead of celebrating World Badminton Day.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Supported by\u00a0certified\u00a0Shuttle Time coaches and volunteers, the programme introduced\u00a0young\u00a0participants\u00a0from various care homes\u00a0to the\u00a0fundamentals\u00a0of badminton in a welcoming environment designed to encourage confidence and engagement. While some children arrived with prior experience, for many it was their first meaningful exposure to the sport.<\/span>[\/vc_column_text][vc_single_image image=&#8221;15325&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]<span data-contrast=\"auto\">Leading the\u00a0activity was Kingsley Mah Wei Yi, who oversaw the coordination of the courts, organised station leaders and briefed\u00a0caregivers and participants on safety procedures and the day&#8217;s\u00a0programme.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although Mah describes himself as a recreational player who stopped playing regularly after\u00a0sustaining\u00a0an injury during his school years, his enthusiasm for badminton\u00a0remains\u00a0strong.\u00a0Volunteering\u00a0gave him the\u00a0opportunity to\u00a0share a sport\u00a0that continues to hold a special place in his life.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Whenever I see their happy faces, I feel relieved inside. It actually reminds me of my passion for badminton when I was young.&#8221;<\/span>[\/vc_column_text][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;15326,15327,15328,15329,15342&#8243;][vc_column_text]<span data-contrast=\"auto\">Supporting\u00a0him was Ng Shue Er, who served as a group leader and worked directly with the children through a range of activities and skill-based exercises. A former school-level\u00a0player, Ng said this was her second time\u00a0volunteering\u00a0with Shuttle Time\u00a0and\u00a0as such\u00a0felt more comfortable guiding the children.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;When\u00a0they go from not knowing how to do something to understanding\u00a0and enjoying it, that&#8217;s the best moment for me.&#8221;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout the programme, participants\u00a0learned key\u00a0badminton fundamentals, including racket grip,\u00a0serving\u00a0and basic stroke techniques. The\u00a0sessions\u00a0combined\u00a0demonstrations, practice\u00a0activities\u00a0and games\u00a0to create an enjoyable learning\u00a0experience for children of all abilities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For the coaches, however, the most\u00a0meaningful\u00a0outcome was\u00a0seeing the\u00a0children\u2019s\u00a0confidence grow\u00a0as they became more familiar with the sport.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ng\u00a0observed\u00a0a noticeable transformation\u00a0over the course of the day.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;In the morning, some of them were quite quiet and not very energetic. As they started playing and became more involved, they became more engaged and comfortable in the environment.&#8221;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the participants, Rini, 18, said:\u00a0\u201cBadminton\u00a0makes me feel\u202fwonderful.\u00a0It gives\u00a0people\u00a0the\u202fopportunity\u00a0not only\u00a0to play together\u202fbut also\u202fbond with each\u00a0other.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond\u00a0introducing badminton skills, the activity also highlighted the wider\u00a0benefits\u00a0of\u00a0sport. Through structured play and group participation, children were encouraged to communicate, support\u00a0one another\u00a0and challenge themselves in a positive setting.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mah\u00a0said: &#8220;Not everyone is perfect, especially kids. They are always learning, so\u00a0it&#8217;s\u00a0better to take things slow and build\u00a0gradually. Try not to push the kids too hard.&#8221;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His comments reflected a coaching philosophy centred on patience and encouragement, particularly when working with young participants\u00a0still developing\u00a0physically and emotionally.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span>[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/136ukzybauw&#8221; align=&#8221;center&#8221;][vc_column_text]<span data-contrast=\"auto\">The inclusive nature of the programme was also closely aligned with the values of World Badminton Day. For both coaches, the celebration\u00a0is\u00a0a reminder that badminton is a sport for everyone, regardless of age,\u00a0experience\u00a0or background.\u00a0Through initiatives such as Shuttle Time, more children are given the chance to experience the game&#8217;s physical,\u00a0social\u00a0and emotional benefits.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nicolas, 16,\u00a0said:\u00a0\u201cI would like\u202fto encourage\u202fmore people to play badminton because\u202fit is a great\u202factivity for your health.\u202fBadminton makes me feel energised.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Shuttle Time activity at TARUMT\u00a0demonstrated\u00a0how a single day on court can\u00a0leave\u00a0a lasting impression. For the 71 children who\u00a0participated, it was an opportunity to learn new skills, build confidence, make new\u00a0friends\u00a0and discover the enjoyment of badminton.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As\u00a0BWF marks\u00a0World Badminton Day\u00a0on 5 July,\u00a0Shuttle Times\u00a0continues to\u00a0demonstrate\u00a0how\u00a0badminton can\u00a0extend\u00a0beyond competition\u00a0by\u00a0bringing communities together, encouraging participation\u00a0and inspiring\u00a0young people take their first steps into the sport.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the heart of Shuttle Time is a simple ambition: giving every child the chance\u00a0to play badminton\u00a0for life. For the children who took part at TARUMT, that journey may have started with a single session, but the lessons, friendships and confidence gained could last far longer.<\/span>[\/vc_column_text][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;15330,15331,15332,15333,15335,15336,15337,15338,15339,15340&#8243;][vc_single_image image=&#8221;15345&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many children, badminton begins with a simple introduction to the sport &#8211; a chance to pick up a racket, learn something new and enjoy being active with others. <\/p>\n","protected":false},"author":2630,"featured_media":15324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-15322","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-whats-new","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/posts\/15322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/users\/2630"}],"replies":[{"embeddable":true,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/comments?post=15322"}],"version-history":[{"count":3,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/posts\/15322\/revisions"}],"predecessor-version":[{"id":15347,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/posts\/15322\/revisions\/15347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/media\/15324"}],"wp:attachment":[{"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/media?parent=15322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/categories?post=15322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/development.bwfbadminton.com\/fr\/wp-json\/wp\/v2\/tags?post=15322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}