World Badminton Day: Building Confidence Through Shuttle Time

For many children, badminton begins with a simple introduction to the sport – a chance to pick up a racket, learn something new and enjoy being active with others.  

That was the focus of a recent BWF Shuttle Time activity at Tunku Abdul Rahman University of Management and Technology (TARUMT) in Malaysia, where 71 children took part in a day of learning, participation and fun on 27 June 2026, ahead of celebrating World Badminton Day. 

Supported by certified Shuttle Time coaches and volunteers, the programme introduced young participants from various care homes to the fundamentals of badminton in a welcoming environment designed to encourage confidence and engagement. While some children arrived with prior experience, for many it was their first meaningful exposure to the sport.

Leading the activity was Kingsley Mah Wei Yi, who oversaw the coordination of the courts, organised station leaders and briefed caregivers and participants on safety procedures and the day’s programme. 

Although Mah describes himself as a recreational player who stopped playing regularly after sustaining an injury during his school years, his enthusiasm for badminton remains strong. Volunteering gave him the opportunity to share a sport that continues to hold a special place in his life. 

“Whenever I see their happy faces, I feel relieved inside. It actually reminds me of my passion for badminton when I was young.”

Supporting him was Ng Shue Er, who served as a group leader and worked directly with the children through a range of activities and skill-based exercises. A former school-level player, Ng said this was her second time volunteering with Shuttle Time and as such felt more comfortable guiding the children. 

“When they go from not knowing how to do something to understanding and enjoying it, that’s the best moment for me.” 

Throughout the programme, participants learned key badminton fundamentals, including racket grip, serving and basic stroke techniques. The sessions combined demonstrations, practice activities and games to create an enjoyable learning experience for children of all abilities. 

For the coaches, however, the most meaningful outcome was seeing the children’s confidence grow as they became more familiar with the sport. 

Ng observed a noticeable transformation over the course of the day. 

“In the morning, some of them were quite quiet and not very energetic. As they started playing and became more involved, they became more engaged and comfortable in the environment.” 

One of the participants, Rini, 18, said: “Badminton makes me feel wonderful. It gives people the opportunity not only to play together but also bond with each other.” 

Beyond introducing badminton skills, the activity also highlighted the wider benefits of sport. Through structured play and group participation, children were encouraged to communicate, support one another and challenge themselves in a positive setting. 

Mah said: “Not everyone is perfect, especially kids. They are always learning, so it’s better to take things slow and build gradually. Try not to push the kids too hard.” 

His comments reflected a coaching philosophy centred on patience and encouragement, particularly when working with young participants still developing physically and emotionally. 

The inclusive nature of the programme was also closely aligned with the values of World Badminton Day. For both coaches, the celebration is a reminder that badminton is a sport for everyone, regardless of age, experience or background. Through initiatives such as Shuttle Time, more children are given the chance to experience the game’s physical, social and emotional benefits. 

Nicolas, 16, said: “I would like to encourage more people to play badminton because it is a great activity for your health. Badminton makes me feel energised.” 

The Shuttle Time activity at TARUMT demonstrated how a single day on court can leave a lasting impression. For the 71 children who participated, it was an opportunity to learn new skills, build confidence, make new friends and discover the enjoyment of badminton. 

As BWF marks World Badminton Day on 5 July, Shuttle Times continues to demonstrate how badminton can extend beyond competition by bringing communities together, encouraging participation and inspiring young people take their first steps into the sport. 

At the heart of Shuttle Time is a simple ambition: giving every child the chance to play badminton for life. For the children who took part at TARUMT, that journey may have started with a single session, but the lessons, friendships and confidence gained could last far longer.