At the same time, the BWF also partnered with Guangzhou Sports Bureau (GSB) to stage its first AirBadminton Ambassador Campaign, where some 50 local players were trained by BWF staff on the rules of the game during a one-day workshop. The participants were then recognised as Certified AirBadminton Ambassadors.
Similar exercises are planned in Guangzhou and other parts of China this quarter and they will coincide with the AirShuttle hitting the market.
This keeps in line with BWF’s Strategic Plan 2020 – 2024 to systematically implement AirBadminton globally and facilitate participation by developing courts in public outdoor spaces.
The ultimate goal is to develop national structures, including competitions and assisting in promoting the game as a healthy outdoor activity.
BWF is also keen to build partnerships and networks to assist the growth and implementation of projects and work with brands and retailers to ensure the AirShuttle and associated equipment are available globally at an affordable price.