AIRBADMINTON NAME POLICY

AIRBADMINTON NAME USAGE POLICY                                                                                       JULY 2020

1. INTRODUCTION

AirBadminton is the new outdoor badminton game developed by the Badminton World Federation (“BWF”). AirBadminton is a concept that brings to life a fun, new inclusive outdoor game for everyone, designed to inspire people of all ages and ability to play badminton anywhere and anytime around the world using the AirShuttle.

AirBadminton will provide an economic and sustainable way of encouraging more people to play more badminton in more places. Badminton is a true sport for all and we believe AirBadminton will assist us in promoting the sport in more countries and to more people.

In order to increase awareness of the AirBadminton project, the BWF has put in place a website (www.airbadminton.sport) and social media accounts. The content featured or displayed on these platforms, including text, images, and videos, is owned by the BWF and is protected by copyright, trademark and other laws relating to intellectual property right.

“AirBadminton” is a mark registered by the BWF in a number of countries. Any reference to AirBadminton in this document also includes its variations and translations, for example “air-badminton”, “airbadmintonsport”, “airbulutangkis” etc.

Except as permitted by law, “AirBadminton” may not be used without prior written permission from the BWF.

This policy sets out the BWF’s guidelines in granting such permission.

2. USE OF THE “AIRBADMINTON” NAME

The BWF welcomes any form of promotion for the AirBadminton game. As such, third parties are welcome to talk about the game and publish their own content on any media.

Unless this is factually the case, third parties should however not publish information in a way that suggests an association or a partnership with the BWF.

Terminology 

Protocol This tells the server & browser how to communicate. It can be https (secure) or http (not secure).
Subdomain ‘www’ is often used as an alternate to the top domain – this is optional.
Domain The name / owner of the website.
Top Level Domain There is a set of these to choose from, including .com, .org, .es, etc.
Path Refers to the exact location of a page, post, file, or other asset.

Using “AirBadminton” as part of the domain or subdomain name

“AirBadminton” may only be used as a URL domain or subdomain name with written permission from the BWF.
Such permission will only be granted if:

  • The subdomain or domain is used to promote or provide information about AirBadminton.
  • The subdomain or domain is not used for commercial purposes.

For domains with “AirBadminton” as website domain followed by a country code top-level domain (for example, “airbadminton.es”), the BWF will only grant permission to the related member association or a designated third party as agreed by the BWF.

> Illustration

URL CONDITIONS
  about.airbadminton.com   Acceptable subject to BWF permission:
– Not be used for commercial purposes
  www.airbadminton.fr   Acceptable subject to BWF permission:
– Not be used for commercial purposes,
– Reserved for relevant member association.
  shop.airbadminton.com   Not acceptable, because related to commercial activities.
  airbad.racketsports.com   Acceptable subject to BWF permission:
– Not be used for commercial purposes.
– Restrictions also apply to subdomains and variations.

Using “AirBadminton” outside the domain or subdomain name

BWF member associations may freely use “AirBadminton” as part of the Path of a URL, except for commercial purposes. Member associations are however authorised to provide links to third party commercial providers.

Other third parties may use “AirBadminton” freely as part of the Path of the URL, including for commercial purposes.

> Illustration

URL CONDITIONS
   www.companyname.com/airbadminton   Acceptable, without conditions: the commercial reference to AirBadminton is within the   Path of the URL.
  airbadminton.racketsports.com   Conditions on using “airbadminton” as domain name would apply.
  www.badminton.es/airbadminton   Acceptable subject to condition:
– Page is not not used for commercial purposes, as the domain belongs to a member   association.

“AirBadminton” may only be used as social media handle with written permission from the BWF.

Such permission will only be granted if:

  • The social media account is used to promote or provide information about AirBadminton.
  • The social media account is not used for commercial purposes.

For social media accounts with a reference to “AirBadminton” together with a reference to a country (for example, “airbadminton-espana”), the BWF will only grant permission to the related member association or a designated third party as agreed by the BWF.

3. REQUESTING PERMISSION

For more information, or to request permission to the BWF in relation to the above, please contact: [email protected]g

Requests for permission should include:

  • Name or your organisation
  • Projected use of the “airbadminton” name
  • Projected URL for the use of the “airbadminton” name

While the above serves as a guideline, the BWF reserves the right not to grant permission at its sole discretion.