INSPIRATION

AirBadminton is not just a BWF discipline, but it closely links to BWF Vision. It is about bringing the excitement of badminton to everyone. It tells the real story of our game and what it represents – something fresh and different, with new rules, new courts and a new shuttlecock.

We chose the word ‘Air’ to capture the outdoor element, while maintaining an emphasis on our core function, which is to protect and promote badminton. The word “badminton” remains central, ensuring a strong, recognizable brand that honours the sport’s rich heritage.

To us, badminton is a sport for all, and we believe AirBadminton is critical in our attempts to promote the sport in more countries and to more people. We also envisage that AirBadminton will function as a development, recreational and competitive game, and thus sticking to our core product title of badminton was essential.

Our ultimate goal is simple: to inspire more people to play more badminton in more places. As such, we feel the conceptualised name of AirBadminton works to facilitate and promote key messages of fun, participation and inclusiveness within sport. It’s about taking badminton beyond the traditional court and into the open air, inviting everyone to experience the joy of the game.