Overview

The Developing Leaders Programme is designed for individuals showing leadership promise in the badminton industry. It features two distance learning modules, Introduction to Sports Management, exploring global sport management principles, and Managing Sport Development, providing an introduction to the theory and practical application of the management of sport development. Participants engage in a Q&A session with BWF senior leadership, discussing contemporary challenges and gaining insights. Global executive workshops enhance the programme, fostering collaboration and networking within the international badminton community, in line with Continental Confederation needs. This holistic approach equips potential leaders with a foundational understanding of international sports management and sport development, encourages dialogue with seasoned leaders, and establishes international connections, laying a solid groundwork for their badminton leadership journey.

Learning Outcomes

Upon completion of the programme, Developing Leaders will be able to:

• Recognise the core principles of global sports management within the badminton industry to prepare for leadership roles.
• Delve into governance, event management, marketing, and athlete development specific to badminton.
• Apply theoretical knowledge to real-world situations by analysing case studies and examples.
• Engage with senior BWF leadership to gain insights into best practices, current challenges, and emerging trends in badminton.
• Apply Learnings from seasoned leaders to enhance leadership development.
• Use regional executive workshops and networking events to foster collaboration, share ideas, and build professional relationships within the badminton community